How it all began …
Before knowing each other, Nadine and Alba were both trying to live a more sustainable and ethical life. Buying fast fashion and single-use items was just not cutting it for them anymore. So, they both started to inform themselves and to look for sustainable brands that treated their workers and the environment in the fairest way possible.
Not long after starting to work together, Nadine proudly wore her new shoes to work, produced from plastic bottles found in the ocean. That same day, Alba got delivered to the office the same shoes (in a different colour)! It was an extraordinary coincidence that turned into a friendship and a once in a lifetime project, The Green Gaia.
So what’s the idea?
When Nadine and Alba bonded over the recycled shoes, they felt that what was missing from the market were not options and amazing brands, but a holistic platform putting together all those sustainable solutions. With this in mind, they created a European platform to showcase already existing products and approaches as well as provide relevant information and ideas. The partners and chosen supported NGOs benefit from sales and revenue just as much as customers and the environment benefit from local production, sustainable consumption, and a more ethical everyday life.